Ralph's and Lucky's Wage Price War

LOS ANGELES – A food fight got into full swing last week as Ralph’s launched a newspaper campaign to counter the Lucky’s campaign introduced earlier this month. The Ralph’s ads tell shoppers the Compton, Calif.-based grocer cut prices on 2000 items, a direct hit to Lucky’s, which, in its new campaign, says it slashed 2500 prices.
Lucky’s, with a market share of 14.2 in 1991, and Ralph’s, at 14.1 in L.A., according to the Food Marketing Institute, Washington, D.C.,