Robin Meyerowit
Ralph’s and Lucky’s Wage Price War
Brand Marketing
LOS ANGELES – A food fight got into full swing last week as Ralph’s launched a newspaper campaign to counter the Lucky’s campaign introduced earlier this month. The Ralph’s ads [...]
‘L.A. Style’ Reports Its Final Trendsetter — Trying to Stay Ahead in the Fast Lane, Magazine’s Distinction May Be Part of the Reason for Downfall
Brand Marketing
LOS ANGELES – Back in the ’80s it seemed like a perfect marriage – a magazine to give voice to a distinctive city that was fast becoming the birthplace of [...]
Giants Want ’em Back At the Old Ball Game — Balancing Emotional and Retail Appeals, Campaign Urges Fans to Forget Last Year
Brand Marketing
SAN FRANCISCO – The San Francisco Giants, a club which talked about leaving Candlestick Park, then staying, then leaving again to the frustration of its fans, will launch a new [...]
SW Bell Yellow Pages Hits Right Note: Ketchum Campaign Puts the Word ‘SWBYPS’ on Everyone’s Lips
Brand Marketing
SAN FRANCISCO – When the operators at St. Louis-based Southwestern Bell Yellow Pages asked if the Hoping to sidestep the competition, which has proliferated in recent years, Ketchum decided to [...]
Rockwell Uses Print Ads To Enter Commercial Orbit
Brand Marketing
LOS ANGELES – In an effort to attract commercial businesses and reestablish its image, Rockwell International Corp. launched a $2-million print campaign which began running in February magazines. The ads [...]
Dole Juices Up With New Campaign: Lord, Dentsu Ads Tout Mixed-Fruit Drinks As Competition Intensifies
Brand Marketing
SAN FRANCISCO – Dole here has launched a major repositioning campaign in a bid to capture the lion’s share of the emerging market for mixed-fruit juices.In Dole’s previous campaign, consumers [...]
Down Came the Rains And Washed It All Away — L.A. Billboards Are on the Mend After 12 Days of Stormy Weather
Brand Marketing
LOS ANGELES – All around town Ralph’s apples are peeling, designer clothes are ripped to shreds, even Nick Nolte is coming unglued. Some 12 days of torrential rains and fierce [...]
Sacks/Fuller Lands Tire, Honey Baked Ham Accounts
Brand Marketing
LOS ANGELES – Local shop Sacks/Fuller picked up the L.A.-based Discount Tire Centers and Honey Baked Ham, Irvine, Calif., accounts, adding $8 million in combined billings to the shop’s coffers, [...]
Salvati Cuts Staff After Bank Loss
Brand Marketing
COSTA MESA, CALIF. – Salvati Montgomery Sakoda, the largest independent ad agency in Orange County, laid off 10 staffers here as one of its accounts, the $7-million Valley National Bank [...]
Hershfield Moves to Grey L.A. To Spark New Biz Efforts
Brand Marketing
LOS ANGELES – Sam Hershfield has joined Grey Advertising here as senior vp/director of development and planning, a post the agency hopes will help it to intensify its new business [...]