Quokka Sports Cheering For McCann

McCann-Erickson is gearing up to break a campaign for Quokka Sports, a Web-based broadcaster of live sporting events.
The print, outdoor and TV effort is due to launch in the third quarter. It is likely to feature clips from Quokka’s coverage of The America’s Cup sailing competition, the Eco-Challenge adventure race and other sporting events.
The agency’s Seattle office last month prevailed over two San Francisco agencies on their home turf in a competition for the Quokka account. Billings are estimated at $5-10 million.
McCann-Erickson and Quokka representatives agreed they were a perfect match.
“They have a passion for what we are doing. They [also] have a passion for sports as well as the Internet,” said Quokka marketing director Diane Merkadeau. “They are a great fit.”
The other finalists were Blazing Paradigm and Citron Haligman Bedecarrƒ\e. McCann was the only participating agency outside San Francisco, where Quokka is based.
McCann will not create Internet advertising for the company, but may serve as an adviser. San Francisco’s iXL handles those duties.
McCann managing/creative director Jim Walker said he is excited about working with Quokka. “I think we have a shared passion–the passion for sports and technology and for really cool advertising,” he said.
Quokka’s digital online entertainment will supplement sports enthusiasts’ existing regimen of TV and magazine coverage, Walker said.
Founded in 1996, the client offers viewers access to sporting events and outdoor adventures from athletes’ perspectives via its Web site at www.quokka.com. K