Managing a brand’s social accounts and keeping followers engaged is challenging enough, but converting those fans into customers is another matter entirely.
Social platforms, from established players like Facebook and YouTube to newer challengers like Instagram and TikTok, are evolving to accommodate social commerce, but there can be a learning curve to tapping into these opportunities. Plus, with “authenticity” as the trend of the moment, partnering with influencers—and more importantly, the right influencers—is a more vital strategy than ever.
So,
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