Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Managing a brand’s social accounts and keeping followers engaged is challenging enough, but converting those fans into customers is another matter entirely.
Social platforms, from established players like Facebook and YouTube to newer challengers like Instagram and TikTok, are evolving to accommodate social commerce, but there can be a learning curve to tapping into these opportunities. Plus, with “authenticity” as the trend of the moment, partnering with influencers—and more importantly, the right influencers—is a more vital strategy than ever.
So,
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in
