Queen Collective's First Films Showcase P&G's Commitment to Championing Female Directors

Ballet After Dark and If There Is Light premiered at the Tribeca Film Festival

Last June in Cannes, Procter and Gamble chief brand officer Marc Pritchard announced the conglomerate’s commitment to hiring female directors for half of its commercials by 2023. The company still has a few more years to go, but it’s made moves over the last year with an initiative called The Queen Collective, a program providing resources and opportunities to young, unknown and diverse female filmmakers.

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