Quantum Gets Surfing Lessons From SF Interactive

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San FRancisco—Quantum is making its first time with an interactive agency count, as SF Interactive has built a unique online showcase for the data protection and storage firm.

The company is running a new ad in the interactive messaging unit (IMU) format on Cnet.com. IMUs are relatively new rich-media units that allow users to interact with ad content without leaving the publisher’s Web site.

The ad, which extends an offline effort from Hill, Holliday, San Francisco, shows a surfer navigating enormous waves.

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