Sarah J. Heim


  • This is a Profile

    The Spin Cycle

    Brand Marketing

    NEW YORK In the coming months, the major laundry detergent brands will be tackling the exact same problem: How to convince consumers that a 50 percent smaller container is a […]

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    Crossover Cachet

    Brand Marketing

    Why Spanish-language spots are moving over to mainstream TVAldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial […]

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    Spanish-language spots from Crest and others are airing on mainstream TV.

    Brand Marketing

    Aldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial break on the Grammy Awards in February. “I […]

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    Ads Against AIDS

    Brand Marketing

    A fin slides through the water, unseen by two African American men in wetsuits. One is set to dive right into the water, ignoring the protective cage. “Let’s do it […]

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    Wirestone Poinsed to Acquire 4th Revolution

    Brand Marketing

    SAN FRANCISCO — Wirestone, an Emeryville, Calif.-based interactive agency, has agreed to acquire Sacramento-based 4th Revolution. The financial terms of the merger were not disclosed.The acquisition strengthens Wirestone’s investment in […]

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    Kodak Extends Relationship with Modem

    Brand Marketing

    SAN FRANCISCO — Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not […]

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    Buena Vista Winery Awards Biz

    Brand Marketing

    California’s oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.Buena Vista Winery hired the San Rafael, Calif., shop without a review. The […]

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    FCB Branding a Global Biotech

    Brand Marketing

    Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last […]

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    Point Roll Hires Enliven’s Lavelle

    Brand Marketing

    SAN FRANCISCO — James Lavelle has joined Point Roll as director of sales from competitor, Enliven.Reporting to Point Roll CEO Jules Gardner, Lavelle will work to expand the Philadelphia-based company’s […]

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    Group Health Salutes DDB Staff

    Brand Marketing

    Group Health Cooperative made a concerted effort to get to know the people behind the PowerPoint presentations when searching for an agency to handle its estimated $2 million account. “Ad […]