Sarah J. Heim

The Spin Cycle

NEW YORK In the coming months, the major laundry detergent brands will be tackling the exact same problem: How to convince consumers that a 50 percent smaller container is a […]

Crossover Cachet

Why Spanish-language spots are moving over to mainstream TVAldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial […]

Spanish-language spots from Crest and others are airing on mainstream TV.

Aldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial break on the Grammy Awards in February. “I […]

Ads Against AIDS

A fin slides through the water, unseen by two African American men in wetsuits. One is set to dive right into the water, ignoring the protective cage. “Let’s do it […]

Wirestone Poinsed to Acquire 4th Revolution

SAN FRANCISCO — Wirestone, an Emeryville, Calif.-based interactive agency, has agreed to acquire Sacramento-based 4th Revolution. The financial terms of the merger were not disclosed.The acquisition strengthens Wirestone’s investment in […]

Kodak Extends Relationship with Modem

SAN FRANCISCO — Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not […]

Buena Vista Winery Awards Biz

California’s oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.Buena Vista Winery hired the San Rafael, Calif., shop without a review. The […]

FCB Branding a Global Biotech

Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last […]

Point Roll Hires Enliven’s Lavelle

SAN FRANCISCO — James Lavelle has joined Point Roll as director of sales from competitor, Enliven.Reporting to Point Roll CEO Jules Gardner, Lavelle will work to expand the Philadelphia-based company’s […]

Group Health Salutes DDB Staff

Group Health Cooperative made a concerted effort to get to know the people behind the PowerPoint presentations when searching for an agency to handle its estimated $2 million account. “Ad […]