FCB Branding a Global Biotech

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Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last November.

Baxter BioScience, a biotech company in Westlake Village, Calif., tapped the shop to develop its first brand advertising shortly after the Boeing loss.

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