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SAN FRANCISCO — James Lavelle has joined Point Roll as director of sales from competitor, Enliven.
Reporting to Point Roll CEO Jules Gardner, Lavelle will work to expand the Philadelphia-based company’s presence in New England. He will be responsible for introducing Point Roll’s mouseover ad technology to companies, as well as for signing on new clients and agencies.
“[Lavelle] brings a strong sales background, extensive online industry knowledge and proven leadership to his new role,” Gardner said, adding, “while working at our competitor, Enliven, [Lavelle] successfully negotiated contracts with major agencies and publishers and was responsible for closing large corporate deals.”
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