Ads Against AIDS

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A fin slides through the water, unseen by two African American men in wetsuits. One is set to dive right into the water, ignoring the protective cage. “Let’s do it without, just this once,” he says.

When his mate protests, the man argues, “How long have we been doing this together? Have we ever been eaten by a shark?” And so they both make the jump.

Then the tag, “Stop making excuses.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in