Sports Marketing

Drone Racing Looks to Go Mainstream Amid Major Sports Void

New president Rachel Jacobson, a former NBA executive, on what's in store for the Drone Racing League

a drone racing course
The racecourse from the Drone Racing League's World Championship in Phoenix last year.DRL
Headshot of Patrick Kulp
By Patrick Kulp

May 1, 2020

With major sports leagues shut down for the foreseeable future, an up-and-coming futuristic sport is looking to help fill the void with a particularly social distancing-friendly type of competition.

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Related Articles

The Burger King on Twitch

Esports

Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

By Patrick Kulp

Verizon’s 2021 Super Bowl commercial about gamers

5G

How Carriers Are Trying to Sell Consumers on 5G

By Patrick Kulp

Prime Gaming-sponsored Stevenage shirts

Sports Marketing

Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor

By Stephen Lepitak

Branding

The Future of eSports: Bridging Fashion, Gaming, Entertainment—and Legacy Pro Sports

By David Kaplan

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform