Q&A: Denuo's Tobaccowala

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NEW YORK As CEO of new media consultancy Denuo and chief innovation officer of Publicis Groupe Media, Rishad Tobaccowala is tasked with helping clients “get to the future first.” In order to do so, he believes agencies need to be more collaborative and act as a filter for clients.

Tobaccowala has established himself as a leader in thinking about digital media.

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