Brand Marketing

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

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Specs
Who Fred Levron
New gig creative director, CAA Marketing
Old gig executive director and creative director, Ogilvy & Mather, Paris.
Age 36

You went from having a long title at Ogilvy to a very short one at CAA.
I come from the ad industry where we love titles and I had a long title, what we call a limousine title because it was so long. But what is interesting about the way CAA works is we really don't play around with titles.