PwC Sees Big Web Ad Spend Increase

NEW YORK PricewaterhouseCoopers said it expects Internet ad spending topped $12.6 billion for 2005, marking a 30 percent annual increase.

The accounting firm released its estimates as part of the Interactive Advertising Bureau’s industry revenue reports. The results are based on estimates derived from the top 15 online ad sellers. The IAB and PwC will release complete results in April.

For the fourth quarter, PwC expects Net ad sales to rise to $3 billion, a 35 percent increase from Q4 2004 and a 17 percent increase from third-quarter 2005.

In a statement, David Silverman, a PwC partner with assurance services, said higher broadband rates and growing advertiser comfort with the online medium is driving the growth.

“The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising,” he said.