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NEW YORK PricewaterhouseCoopers said it expects Internet ad spending topped $12.6 billion for 2005, marking a 30 percent annual increase.
The accounting firm released its estimates as part of the Interactive Advertising Bureau’s industry revenue reports. The results are based on estimates derived from the top 15 online ad sellers. The IAB and PwC will release complete results in April.
For the fourth quarter, PwC expects Net ad sales to rise to $3 billion, a 35 percent increase from Q4 2004 and a 17 percent increase from third-quarter 2005.
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