Puma Takes to the High Seas for Social Trials

Bloggers sent to Abu Dhabi to cover Volvo Ocean Race via Tumblr. London next?

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Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its star athlete and three-time Olympic gold medalist sprinter Usain Bolt, one need only turn to the Middle East.

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