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Publicis Groupe bolstered its healthcare operations in China with the acquisition of Dreams Communication, which will be renamed Publicis Life Brands Dreams and become part of Publicis Healthcare Communications Group.
Dreams consists of Chinese agencies like Beijing Dreams Advertising and Beijing Dreams Zhiyang Communication. The Publicis Groupe healthcare unit has three major global brands, Saatchi & Saatchi Health, Publicis Life Brands and Publicis Healthware International. As new acquisitions are made, they are typically folded into one of those entities.
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