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SAN FRANCISCO Publicis & Hal Riney is breaking its first work for Allied Domecq’s Stolichnaya Vodka in a print, outdoor and radio campaign targeted at young men.
The effort from the Publicis Groupe agency here carries no tagline, but casts the brand as a perfect choice for social and party situations with copy lines such as “Is there anything not worth drinking to?”
Three radio spots are airing in 10 major U.S.
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