Publicis Groupe Snatches Up LBi for $540 Million

Development leaves SapientNitro as the remaining 'big fish'

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Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag one of the few big fish left swimming independently in the digital ad agency ecosystem.

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