Publicis Groupe Pays a Premium for Sapient in $3.7 Billion Acquisition

All-cash deal for digital agency surprises observers

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Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers.

It's been an open secret in the industry that Sapient has sought a buyer in recent years. But lacking competitive holding company offers, $3.7 billion is a high price to pay for the Boston-based back-end digital technology shop.

Brian Wieser, senior research analyst at Pivotal Research Group, noted that the price values Sapient at a higher multiple than the French holding company.

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