Publicis Gains Minute Maid Overseas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO Publicis Worldwide has been named “primary agency” for the global marketing of Coca-Cola’s Minute Maid brand, though the shop will not craft ads for the U.S., according to a client representative.

The Publicis Groupe unit has a longstanding relationship with Coca-Cola that includes work for the flagship brand in several overseas markets.

Independent

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in