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Publicis Dallas landed CiCi’s Pizza following a review launched earlier this year after the casual-dining chain parted ways with agency of record Deutsch/LA, which did not defend.
The Publicis office prevailed after the Coppell, Texas, company narrowed its list of finalists to also include The Richards Group, Dallas; Barkley, Kansas City; and MARC USA, Chicago. Those contenders were selected after CiCi execs visited seven ad agencies in a search managed by Select Resources International, Santa Monica, Calif.
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