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CiCi’s Pizza has narrowed the field in its creative and media review to four finalists.
Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell, Texas. (Richards is in Dallas and Publicis, in Plano.) The other shops are Barkley in Kansas City and MARC USA in Chicago. The contenders emerged after executives from the casual dining chain visited seven shops.
The winner will replace incumbent Deutsch/LA in Marina del Rey, Calif.,
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