The Big Game

Marc Pritchard Says P&G’s First Multi-Brand Super Bowl Ad Is All About ‘Constructive Disruption’

Several P&G brands, from Mr. Clean to Charmin and Olay, make an appearance

People at a party
Rob Riggle helps clean the place up with Bounty. P&G

By Paul Hiebert

January 30, 2020

In Procter & Gamble’s upcoming Super Bowl spot, a bowl of chili has hit the fan—literally—at Sofia Vergara’s house party, and she’s turning to America for assistance with the cleanup.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
Recommended videos
You Might Like

Prepare for Pent-Up Demand

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}