Marc Pritchard Says P&G’s First Multi-Brand Super Bowl Ad Is All About ‘Constructive Disruption’

Several P&G brands, from Mr. Clean to Charmin and Olay, make an appearance

People at a party
Rob Riggle helps clean the place up with Bounty. P&G

In Procter & Gamble’s upcoming Super Bowl spot, a bowl of chili has hit the fan—literally—at Sofia Vergara’s house party, and she’s turning to America for assistance with the cleanup.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.