Privacy Proposal Draws Opposition From Ad Groups

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Advertising lobby groups are preparing to fight a proposed Internet privacy bill that would fine companies, including ad agencies, that mishandle personally identifiable data.

The bill, introduced last Thursday by Senate Commerce Committee Chairman Ernest “Fritz” Hollings, D-S.C., would allow individuals to sue a company and collect $5,000 if that firm used or disclosed “sensitive” information, such as Social Security numbers, financial or health data, and political affiliations, without permission, according to the bill.

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