Wendy Melillo

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Survey Says…

Brand Marketing

Can idea-generation software designed to help companies solicit consumer feedback be of use in the political realm? Recently, Democratic House Speaker Nancy Pelosi, Vermont gubernatorial candidate Sam Young and the [...]

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On Message

Brand Marketing

Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. [...]

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Hustle and Flow

Brand Marketing

Americans spend nearly $12 billion a year on bottled water because they think it is a cleaner, more convenient product than tap water. Many young people and high-income consumers also [...]

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Candidates Rethink Web Strategy

Brand Marketing

WASHINGTON For all the attention the presidential candidates paid to their Web efforts when launching their campaigns, the contenders may need to rethink their strategies if the sites have little [...]

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POV: It’s Not Easy Being Green

Brand Marketing

WASHINGTON The Federal Trade Commission has a message for marketers seeking to turn green advertising claims into gold: self-regulate or else.Consumers have become enamored of the idea that they can [...]

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Virtual Tools Target Travelers

Brand Marketing

WASHINGTON Near the indoor amusement park at the Mall of America in Minneapolis, between anchor stores Macy’s and Nordstrom, sits a 30-foot by 13-foot hotel suite from the new Cambria [...]

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Q&A: Chester Writes the Book on Privacy

Brand Marketing

WASHINGTON As advertisers unleash powerful new tools that allow them to target ads based on age, gender, political views or taste in movies, complaints about privacy increase.In his new book, [...]

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POV: For Starbucks, WoM Is Not Enough

Brand Marketing

WASHINGTON After shunning such a move for years, the decision by Starbucks to roll out a national television ad campaign to build brand awareness is the latest sign that the [...]

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MTVU Expands Online

Brand Marketing

WASHINGTON MTV Networks is tapping college students’ interest in social causes in its latest push to beef up the online component of its 24-hour college network. The new initiative is [...]

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POV: White House Gives PR a Bad Name

Brand Marketing

WASHINGTON The Federal Emergency Management Agency’s fake press conference is just the latest example of an administration more comfortable with fiction, spin and tactics seeking to turn the media into [...]