Wendy Melillo


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    Survey Says…

    Brand Marketing

    Can idea-generation software designed to help companies solicit consumer feedback be of use in the political realm? Recently, Democratic House Speaker Nancy Pelosi, Vermont gubernatorial candidate Sam Young and the […]

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    On Message

    Brand Marketing

    Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. […]

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    Hustle and Flow

    Brand Marketing

    Americans spend nearly $12 billion a year on bottled water because they think it is a cleaner, more convenient product than tap water. Many young people and high-income consumers also […]

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    Candidates Rethink Web Strategy

    Brand Marketing

    WASHINGTON For all the attention the presidential candidates paid to their Web efforts when launching their campaigns, the contenders may need to rethink their strategies if the sites have little […]

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    POV: It’s Not Easy Being Green

    Brand Marketing

    WASHINGTON The Federal Trade Commission has a message for marketers seeking to turn green advertising claims into gold: self-regulate or else.Consumers have become enamored of the idea that they can […]

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    Q&A: Chester Writes the Book on Privacy

    Brand Marketing

    WASHINGTON As advertisers unleash powerful new tools that allow them to target ads based on age, gender, political views or taste in movies, complaints about privacy increase.In his new book, […]

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    Virtual Tools Target Travelers

    Brand Marketing

    WASHINGTON Near the indoor amusement park at the Mall of America in Minneapolis, between anchor stores Macy’s and Nordstrom, sits a 30-foot by 13-foot hotel suite from the new Cambria […]

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    POV: For Starbucks, WoM Is Not Enough

    Brand Marketing

    WASHINGTON After shunning such a move for years, the decision by Starbucks to roll out a national television ad campaign to build brand awareness is the latest sign that the […]

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    MTVU Expands Online

    Brand Marketing

    WASHINGTON MTV Networks is tapping college students’ interest in social causes in its latest push to beef up the online component of its 24-hour college network. The new initiative is […]

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    Class Act: YouTube Moves Into Education

    Brand Marketing

    WASHINGTON Log onto YouTube, and you can watch Richard Muller, a professor at the University of California at Berkeley, illustrate how atoms and heat work (via a spot from Toyota’s […]