MTVU Expands Online

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WASHINGTON MTV Networks is tapping college students’ interest in social causes in its latest push to beef up the online component of its 24-hour college network. The new initiative is sparking viewer interest and luring new marketers to MTVU, which is broadcast to more than 750 U.S. colleges.

The college network has partnered with Microsoft in a deal announced Nov. 7 to bring a new online video series called “Cause Effect” to college viewers. The series features two student activists each week who are seen using Windows Live Messenger to take action on behalf of a social cause.

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