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Pringles is adding a new “flavor,” of sorts, available to anyone who has roughly $600 to spare on an animated image of a gold-plated chip tube. The Kellogg’s-owned snack brand is auctioning off 50 limited-edition pieces of animated artwork as non-fungible tokens (NFTs), a digital form of collectible bought and sold with cryptocurrency that are currently experiencing a surge of hype.
The top line
Bidding for the virtul flavor, called “CryptoCrisp,” started at the equivalent of around $2 in Ether cryptocurrency, and the price has since climbed to around $600 as of Friday afternoon.
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