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LOS ANGELES Princess Cruises has launched a review for creative and media chores on its estimated $30 million ad account, according to sources.
The incumbent, Interpublic Group’s Dailey & Associates here, is expected to defend, sources said. The agency declined comment and the client could not immediately be reached.
Valencia, Calif.-based Princess spent $25 million in domestic measured media for its Princess line last year, and $10 million through May 2008, per Nielsen Monitor-Plus. The company spent $5 million in 2007 advertising Cunard.
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