Pride Parades Take a Hard Look at Themselves, and Sponsors

The events are marching toward a more representative, relevant future

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The Pride Parade, as America knew it, came to a crossroads in 2020.

The pandemic shut down Pride celebrations that year, and kept many of them off the streets through 2021. Meanwhile, the broader conversations around racial equity that summer led to questions about who events like Pride represented: Were Black, Latinx and Asian members of the community welcome, seen and active within those celebrations? Were trans individuals given the space that their T in the LGBTQ+ chain would indicate? Did those with disabilities have both positions within the events and access to them?

“We need Pride to be diverse, inclusive and visible,” said Dena Stanley, leader of Trans YOUnitning and co-organizer of Pittsburgh Pride Group, a coalition of LGBTQ+ community organizations from across the region. 

As Pride resumes normal marches and continues to grapple with representation and equity within LGBTQ+ communities, sponsors representing diverse business interests are multiplying.



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