Diversity, Equity and Inclusion

Now You Can Parade Online at Bubly's #UnstoppablePride

Interactive event benefits GLAAD and the Center for Black Equity

bubly cans — Last year, Bubly had a float in the NYC Pride Parade. This year, it's giving the community a way to keep marching.Bubly

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With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to show off its best parade looks online.

Bubly’s #UnstoppablePride parade is asking LGBTQ people and allies to sashay across the screen in an edited virtual parade that the brand plans to post on Saturday, June 27. To participate, Bubly is encouraging people to don their best Pride looks, strut their stuff in a 3-7 second video uploaded to either TikTok or Instagram Stories using the hashtag #UnstoppablePride.

Bubly