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NEW YORK Home pregnancy kit Clearblue Easy from Inverness Medical Innovations will be relaunched the day after Christmas with a national television spot, said Amalgamated, the agency responsible.
“On some level our competitors [such as EPT and First Response] are saying without saying that on some level that these things can only be discussed using lady-like euphemisms. Internally we were calling it the pregnancy test for the Sex and the City generation,” said Doug Cameron, founding partner and strategy director of Amalgamated in New York.
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