Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As we enter the New Year with leaner budgets and more scrutiny on spends, let’s remember that television continues as the most powerful advertising medium. In fact, in this challenging climate, smart marketers are looking to take advantage of commercial units in ways that deliver accountability, greater brand engagement and maximum ROI.
While the effectiveness of the “traditional” 30-second spot at times appears to be threatened by a plethora of technological advances, cable operators are now equipping advertising partners with innovations and creative solutions that enable interaction with viewers in ways previously unachievable.