Performance Marketing contributor Barry Frey is the president and CEO of the DPAA, the global trade organization for digital out of home (DOOH) advertising. Frey oversees all operations driving awareness, value and revenue to the fast growing DOOH advertising space.
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.
For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are [...]
It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to [...]
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle [...]
As we enter the New Year with leaner budgets and more scrutiny on spends, let’s remember that television continues as the most powerful advertising medium. In fact, in this challenging [...]