In ‘Powder Country’

Publicis Dallas has moved into the fast lane with its latest television spots for Goody’s Headache Powders and Body Pain Formula.
The campaign, titled “Petty to the rescue,” features legendary Nascar driver Richard Petty. The television ads, which begin airing this week, will support the two brands until the end of the year.
The two 30-second television commercials, “Head Mechanic” and “The Faster the Better,” will appear on Fox Sports programming in the Southeast. Radio ads are also part of the Goody’s ad campaign, which is targeted at adults 35 and older.
“Goody’s is a regional brand,” said John Leibrick, account director at Publicis. “The Southeast of the U.S. is powder country.”
“Head Mechanic” sees Petty offering Goody’s Body Pain Formula to a worker suffering from backache. The mechanic quickly recovers, and Petty delivers the tagline, “Goody’s Body Pain Formula: It’s just plain fast.”
In the second television execution, “The Faster the Better,” Petty talks to the camera about the need for fast headache relief. Each sentence is punctuated by clips from a Nascar race. The “It’s just plain fast” tag also ends this spot.
The ads for the Jersey City, N.J.-based Block Drug Company are the work of Publicis’ principal and creative director Brian Gross. Campaign credits also go to principal and senior art director Morgan Ziller and principal and senior producer Kelly Scott. K