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Publicis Dallas has moved into the fast lane with its latest television spots for Goody’s Headache Powders and Body Pain Formula.
The campaign, titled “Petty to the rescue,” features legendary Nascar driver Richard Petty. The television ads, which begin airing this week, will support the two brands until the end of the year.
The two 30-second television commercials, “Head Mechanic” and “The Faster the Better,” will appear on Fox Sports programming in the Southeast. Radio ads are also part of the Goody’s ad campaign, which is targeted at adults 35 and older.
“Goody’s is a regional brand,” said John Leibrick, account director at Publicis.
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