Pow! The Vitamin Shoppe Is Slapping Superheroes on Protein Powders

But will the Joker's maniacal smile convince serious health nuts to buy?

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In the 2017 action film Wonder Woman, the leading lady of DC Comics’ pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers.

Gee—wonder what she had for breakfast.

Well, starting this week, ordinary mortals can at least get a taste of that kind of strength—even if it won’t be enough to defeat Ludendorff. In partnership with DC Comics, The Vitamin Shoppe is introducing a line of supplements branded with some of the more popular warrior-protectors in the DC universe.

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