POV: Cut the Deception

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WASHINGTON Imagine Valerie Bertinelli munching on a jumbo burrito and fries.

The image is caught on a cell phone camera and uploaded to YouTube. In no time at all, it flies around the Web.

What would happen to all the Jenny Craig diehards who have been following Bertinelli’s weight-loss progress?

Most likely (had this example been real) they would conclude that Bertinelli is a fraud and would no longer trust the program Jenny Craig is selling.

No

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