Portrait: Tenthwave

Using Facebook's Open Graph, Tenthwave helped give bullies their due

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Specs
Who (l.-r.) Steve Caputo, managing partner; Drew Rayman, managing partner; Mike Mazar, partner; Eric Schwamberger, partner; Brian Hack, partner. Absent: Rob Kaplan, partner.
What Full-service Digital agency
Where New York office



Created out of the merger of Strobe Promotions, RedStapler and Zezza Network, Tenthwave is something of a half-pint of the agency world. So when Facebook decided to develop an anti-bullying app, it seems fitting that they came to Tenthwave. The shop used Facebook’s Open Graph to find people who were most likely to participate, resulting in 1 million signing a Stop Bullying Pledge.

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