Portait: Heat

San Francisco-based agency has a long history of making noise


Who Partners Steve Stone (l.) and John Elder 

What Creative advertising agency 

Where San Francisco offices 

Steve Stone’s portfolio might read something like a history lesson in the past two decades of media brands—old, new and newer. The last agency he co-founded, Black Rocket, helped put Yahoo on the map with its trademark yodeling campaign. His current agency, Heat, created Condé Nast’s “Point of Passion” campaign in 2005, and over the years, Stone helped promote the publishing house’s launches of Portfolio, Domino and Lucky. Heat is still using its media expertise with yet-to-be-released digital and outdoor marketing for Huffington., HuffPo’s new tablet publication—after helping AOL kick off its Editions app last year. 


@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.