Political Conventions Are Muddled, but Candidates’ Digital Ad Spend Is Clear

Facebook, in the crosshairs of many brands, is still an effective avenue

joe biden and donald trump with a facebook logo in the middle and lightning coming out of trump's finger toward the symbol while biden raises his hands
President Trump and former Vice President Biden are spending on digital channels as usual in a very unusual year. Photo Illustration: Trent Joaquin; Source: Getty Images

Key insight:

If things had gone as planned, Democratic presidential candidate Joe Biden would be in Milwaukee, Wisc. right now, preparing to accept his party’s nomination for the presidential election, and we would already know who he’s chosen as vice president.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.