Point Group Gets Texas Hospitals

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The Point Group has won the advertising account of Presbyterian Healthcare System.

The Dallas agency bested cross-town shops Saunders-Ream Advertising & Marketing and GroupBaronet in a review, sources said. Incumbent Krause Associates of Dallas did not mount a defense.

Billings for the creative and media account are estimated at $2 million, sources said.

Presbyterian Healthcare System is a member of Texas Health Resources, one of the largest faith-based, nonprofit medical organizations in the country.

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