Point Group Gets Texas Hospitals

The Point Group has won the advertising account of Presbyterian Healthcare System.

The Dallas agency bested cross-town shops Saunders-Ream Advertising & Marketing and GroupBaronet in a review, sources said. Incumbent Krause Associates of Dallas did not mount a defense.

Billings for the creative and media account are estimated at $2 million, sources said.

Presbyterian Healthcare System is a member of Texas Health Resources, one of the largest faith-based, nonprofit medical organizations in the country. PHS operates hospitals in the Texas counties of Dallas, Collin, Hunt, Wood and Kaufman.

The need for “a fresh perspective” sparked the review, according to Deena McAllister, director of marketing and brand manager at PHS. “The dynamics of our markets are really changing and we thought it was a good time to make the change.”

Gary Stevenson of Stevenson Stra-tegies & Tactics in Austin, Texas, conducted the nearly four-month review, which included three rounds.

The Point Group is charged with developing creative as well as media planning and buying. A print, television and radio campaign will launch in North Texas later this year.

“For our size, this is a significant win,” said agency president and chief operating officer Susan Owen. She credited the win to the shop’s strength in healthcare and business-to-business advertising.

The agency reported $46 million in billings in 2001.