Poignant Facebook Campaign Positions Portal as a Connector of Generations

The concept was devised following the revelation that around 2 million grandparents only see their grandchildren once a year


The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over.

That focus continues in AMV BBDO’s integrated campaign to promote Facebook’s new devices “Portal Go” and “Portal+” as it highlights the anticipation and preparation that one grandfather puts into getting ready to make a Portal call to his granddaughter.

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