Planworks Taps Execs for GM

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NEW YORK GM Planworks, the unit of Publicis Groupe’s Starcom MediaVest Group that handles all buying and planning on the estimated $3.2 billion General Motors account, has hired Mike Rosen to oversee national TV buying as chief investment officer.

Rosen, 44, joins Planworks from Interpublic Group’s GM Mediaworks, which lost buying chores on the account after GM concluded a review in May.

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