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Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven ‘t been seen in a Super Bowl ad. That’s all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year.
This year’s ad is 30 seconds long and will run during the second quarter. VaynerMedia is developing the spot. Luke Cole, head of brand build and marketing for the snacks, desserts and seasonals division of Kraft-Heinz, Planters’ parent company, said the brand’s status as a snack food made a Super Bowl appearance a natural fit.
“The
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