Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fun fact: Americans eat an estimated 20 billion hot dogs every year, and some people are such super fans that they have images of the summer barbecue staple tattooed onto their bodies.
But that artwork can go awry.
That’s where Lightlife is stepping in, launching a one-day pop-up shop for its plant-based Smart Dog brand on Friday in New York with celebrity tattoo artist Bang Bang, who will clean up the old tattoos and try to make them palatable to the eye.
The stunt, engineered by the brand’s parent company Greenleaf Foods, touts Smart Dog’s new cleaned-up label.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in