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Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned.
The Newington, N.H.-based chain awarded the business to RT+P after a review that included nine agencies and a final round involving three. The incumbent, Boston-based Mullen, was not invited to defend, according to Planet Fitness vp of marketing Eric Vaden.
The review consisted of an initial round of meetings aimed at assessing the nine agencies' capabilities, Vaden said, followed by a round in which three agencies were invited to pitch media-planning assignments and a social media assignment.