Move Over Gucci, Pizza Hut Is Entering the Fashion Business

The beloved chain enters summer with a new, nostalgic clothing collection

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Pizza Hut is making it easier to find the perfect pizza date night outfit by introducing the first, limited-edition capsule collection titled Pizza Hut Tastewear. 

“We are looking at giving fans experiences that they can only find at Pizza Hut, but it also means [looking at] broader stuff than great-tasting food,” Lindsay Morgan, CMO, Pizza Hut told Adweek. “It is about fans expressing love for the brand.” 

The merchandise includes both value- and higher-priced items for the fashionable and those with more old-fashioned preferences—also known as 1980s tastes.

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