Piercing Pagoda Has a New Name, but Its Main Service Is Still Free With Purchase

The Japan-inspired mall mainstay knew it needed to change with the times

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If you grew up in an American suburb during the 1980s, there is no way you don’t know Piercing Pagoda.

Maybe you never got your ears pierced there, but odds are you saw your share of other mullet-capped teens getting it done at that beige mall kiosk, just down from Waldenbooks, KB Toys and Chess King. As incentives went, Piercing Pagoda’s was tough to beat: Buy any pair of earrings and the piercing was on the house.




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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.