Phonevalley, Microsoft Strike Mobile Ad Deal

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In a further strengthening of its relationship with Microsoft, Publicis Groupe said its Phonevalley mobile marketing agency entered into a strategic agreement with the software giant to create customized mobile advertising, technology and metrics to run across Microsoft’s mobile Web properties.
 
Phonevalley, which is part of Publicis’ VivaKi Nerve Center digital operations, will work with Microsoft properties like the Microsoft Media Network, Bing and MSN on packaged solutions that will be offered in 14 worldwide markets including the U.S.,

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