Philips Harnessed the Physical Energy of Mothers and Did Something Amazing With It

A practical use for the power of love

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Mother’s Day falls a little later in Argentina than for the rest of us. This year it was on Oct. 15. To celebrate it, Philips and agency Wunderman Buenos Aires came up with an inspired idea: “Energía de madre,” or “Mother’s Energy.”

How does Mom find all the strength to do what she does? She’s chasing kids around, managing house (and everything that comes with), and maybe she works. Sometimes she’ll even find the time to do something just for herself, like take a run.

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